Product Management

The cornerstone of any DMO strategy is immediate access to rich and accurate data for all known tourism provider stock as this is the raw material with which you will market your destination across all media. 

Therefore it is vital that each destination has a central repository of this data. The task of maintaining this information is considerable and continuous and it is imperative that you have the most advanced suite of tools to make the process as painless as possible.

At the heart of the DMS is the Tourism Product Database. This database holds information about all accommodation, places to visit, events and tourist facilities that are likely to be of interest to visitors planning a holiday in your destination.

The New Mind Product Management System (PMS) is a very sophisticated module not only covering the core provider types of Accommodation, Events, Attractions, Eating and drinking but the whole range of products in a destination, such as Conferences and Weddings Venues, Activities, Entertainment, Facilities, Retail, Transport, Towns and Villages and Beaches etc.

This module provides data stewards with unprecedented control, not only over the collection and maintenance of the provider data but also the many and varied means by which this data is published to the outside world.

Each record in the Tourism Product Database has a Product Type (Accommodation, Attraction, Event, Eating Out etc). Each Product Type has a set of information that makes up the full record - Description, Facilities, Contacts, Opening Hours, Prices and Images.  The DMS allows you to directly input information on your hotel, B&B, attraction, event or tour etc., into one system that is then held in one database. This information can be updated at any time through a web browser interface.