Reporting

All of the applications within the solution generate vast amounts of raw data.  However, without some means of analysing that data, it cannot be utilised and fed back into future marketing plans and strategic decision making by the DMO.  The Management Reporting module provides reporting tools across the whole spectrum of activity of the system and covers all the Key Performance Indicators of a Destination Management Organisation (DMO).

A library of Management Reports exists and is being added to all the time. It currently covers areas such as:

• Monthly Booking Analysis
• Failed Bookings
• Monthly Brochure Request Analysis
• Call Centre User Reports (Performance Evaluation)
• Customer Analysis Report
• Geographical Booking Analysis
• Hotel Booking Analysis
• Hotel Booking Summary
• Hotel Stock Availability Report
• Market Source Analysis (Campaigns/Special Offers)
• EnglandNet synchronisation exception logs
• Key Performance Indicators

Many of the reports such as the Provider Stats report are invaluable in getting recurring revenue through Membership Renewals, because they allow the DMO to demonstrate the positive effect they are having on encouraging tourists to the district. 

The reports all include the option to download the raw data (in CSV format) from which they were created. This can be imported into MS Access or Excel for external processing. Where reports are just a snapshot of the situation at a given time then these downloads can be stored for year by year comparisons. However, many of the reports allow the time period to be specified at the time the report is generated, allowing retrieval of historic information directly from the DMS. NB. New Mind do not require clients to archive their DMS data so it is always available for reference.

The hosting solution also includes detailed monthly traffic Statistics (AW Stats package) that reports on the number of unique visitors to the portal, number of times each page was accessed, top referring sites, top referring Search Engines and the keywords used to locate the site. This is vital information that can be analysed and used to plan future development and marketing of the site.

The Provider Statistics are a supplementary mechanism as they report on a range of metrics specifically relating to each individual provider record: 

• # of times a provider’s details were shown on each web site and kiosk
• # of times a provider’s details were given out to a customer at a TIC
• # of times a provider’s web site was linked to
• # of times a provider’s email address was clicked on
• # of times a map of the provider’s location was printed out