Visitor CRM
The Visitor CRM Module of the DMS is designed to manage all the consumer information that is accumulated from the TIC, Call Centre and Web Site activity on a day-to-day basis. For all departments it will also act as a Customer Relationship Management tool providing the user with the usual audit trail of communications with each and every prospective visitor to the region.
Key features include:
- Quick Add Wizard enables a DMS user to quickly create a new consumer record, simultaneously checking for an existing record to prevent duplicate data.
- Lifestyle Interests of each consumer
- History of all conversation details
- Demographic Profiling
- Booking History
- Brochure Request and Fulfilment History
- Market Source
- Preferred method of Communication
- Opt-In/Data Protection
- Sophisticated search and selection by all above criteria
- Search results can be compiled into Mailing Lists, the complete data set for which can then be exported (in CSV format) for mail merges, e-Mail outs, labels etc.
- Registered Date
- Created and Amendment information
- Various notes fields
