Accommodation booking process
New Mind has devised one of the most highly effective online booking processes so far implemented on UK tourism web sites. Its simplicity of operation is the key to its success but it also belies the powerful functionality underpinning the solution.
First implemented on Visitliverpool.com in January 2003, the system has been extended to seamlessly search Allocated, Indicative and Real-time availability, even interrogating 3rd party systems such as eviivo Frontdesk® before presenting an aggregated view back to the user.
The perfected system is now operating on over 40 destination web sites, including some of the highest performing in the country such as visitbath.co.uk, visitbristol.co.uk and islandbreaks.co.uk. Some of these sites take in excess of 500 online bookings per month, generating £7.5K of commission to the DMO. In some cases, the percentage of online bookings has reached almost 80% of total bookings for the DMO and research has shown that these bookings are often of a higher value and build capacity in the mid-week periods.
