Integrated dynamic mapping

Dynamic mapping enables the user to see where your tourism products are located.  The ability to visualise a hotel location for example greatly helps the web viewer when making a booking choice.  Furthermore, they can also ‘see’ where the hotels are located in relation to other key locations such as train stations and airports. 

This is of great help to a visitor to a city they’ve never been before. The first  screen shot on the right of this page shows how hotels are plotted on the map.  It is possible to zoom in, zoom out and drag the map around within the tile window. 

Furthermore, the user can apply the filters on the right hand side to remove certain products. On the second example the user has refined his map-based search and zoomed in to find a hotel near the Dock area of the city.  He has used the Search Filters (de-selecting ‘Guest House’ and ‘Hostel’) beause he is looking for a hotel. He has clicked on a hotel to get further information (as shown in the small panel).  From here he can make a booking, add it to his itinerary, or link through to the full product detail.

Birds Eye Views

Through our special relationship with Microsoft and Multimap, we have requested that they merge the functionality of Virtual Earth with Multimap’s dynamic Mapping and route finding technology. This facilitates the overlaying of these unique oblique 3000ft photographs of your destination directly onto the maps used on the web site - see Figure 3.