Mobile Apps for Tourism

As the logical extension to the visitor web site, New Mind's tourism iPhone App is the answer to providing detailed tourism information to the visitor when in-location.

In the same way that the iPod transformed the way in which we listen to and consume music, with the iPhone and in particular the App Store, Apple has once again redefined our expectations of what can be expected of a mobile phone.

At the end of 2008 there were approximately 10,000 apps in the App Store. By the end of 2009 there were over 100,000 apps delivering approximately 1 billion downloads in the last 9 months alone.

What was previously an elusive promise of technology convergence has become a game-changing reality and, for the tourism industry, this represents an unprecedented opportunity to deliver in-destination visitor information, hyper-localised and hyper-personalised to the individual and where they happen to be.

Features and Functionality

After downloading the New Mind iPhone App for a particular destination, the visitor simply touches the icon to access a rich, interactive guide to your tourism offer. By first geolocating the phone, the visitor is able to see where they are in relation to all the attractions, restaurants and events around them. All the content is delivered directly from the DMS and is presented in beautiful scrolling pages of imagery and content.

The solution functionality includes:

• Keyword search
• Product type filters e.g. B&B, Hotels, Self catering
• Directions from where you are right now
• Icon driven menus (accommodation, attractions, events and eating & drinking)
• Choice of Map and List views
• Add to favourites option 

The iPhone Visitor App is available to New Mind’s Destinations Management System clients, with the first live examples now in the App Store for the following destinations:

	Newcastle Gateshead
	Cardiff
	Blackpool
	Bristol
	Dartmoor
	Maidstone
	Chester
	Brighton
	Bournemouth
	Windsor

For further information please send an email to dms@newmind.co.uk and one of our knowledgeable advisers will get in touch to discuss how you can make the most of this opportunity.