E-mail Marketing

The integration of Communicator with the New Mind DMS means that all the consumer records collected from online bookings, brochure requests, web sites and TICs can be used as a direct source for eMarketing purposes.

The combined offering provides the most powerful and easy to use way of managing all of your targeted digital communications:

Email marketing
eNewsletters
Sales promotions and direct sales
Corporate communications
Training
Event promotion
SMS promotion and information updates
Viral marketing campaigns
Web site promotion

All can be planned, created and executed through a single, easy to use web interface.

Communicator creates visually compelling messages that include images, video, forms, flash animations and website links all ensuring your messages have real impact and achieve results.

Communicator's powerful list building tool ensures you get the right messages to the right people at the right time. Every time.

During and after dispatch Communicator provides access to real-time, detailed reports on all of your messages and recipient activity ensuring you have end to end communications management.

Sophisticated Targeting

The DMS enables users to perform sophisticated segmentation with ease. By querying any consumer data (lifestye preferences, age, geography etc) within the DMS, you can create unlimited dynamic lists for highly targeted communication. Once these lists are created, they are continuously synchronized with Communicator for seamless campaign management.

Personalised Content

As well as sophisticated targeting, each campaign can be highly personalised based on customer data and behaviour. Throughout the email, it can be personalised on any data such as name, location, preferences and behaviour – including the subject line to encourage maximum opens.

Automated Campaigns

Every day personalised and targeted email and SMS messages can be dispatched without any resource from your teams. By creating an automated campaign to send messages based on data criteria messages can be automatically dispatched at an optimum time. For example, dynamic, targeted emails can be triggered by customer data (e.g. 3 weeks prior to birthday), purchase history (e.g. 6 months since last purchase - offering complementary products), or email behaviour (e.g. clicked on specific promotion link).

Delivery and Content Checking

Ensuring your messages arrives in the inbox, looking as you want them to regardless of browser and at the optimum time is critical. Within the application our Content Checker analyses your campaign in spam filters and firewalls, highlighting each area causing negative scoring in your html and copy. It also provides a rendered view of your campaign in 27 major browsers so you can ensure the messages looks as you want and reflects your brand regardless of the browser used by your customers. Our relationships with all major ISP’s including whitelistings and bonded sender programs ensure your messages are treated as priority delivery and with over 2 million messages dispatched an hour, messages arrive when you want them to arrive.

Realtime Reporting

Communicator’s response engine provides detailed real-time statistics and analysis of every message and campaign sent. Reports detailing who viewed, when, what they clicked on, operating system, browser, undelivered messages with explanations, unsubscribers, mobile network and much more can all be viewed, downloaded as data or available to view and download in a graphical format.

The amount of data from every campaign is considerable. This can then further be analysed, comparing the behaviour of males v females, webmail users, previous customers or analysing results against previous campaigns.

A Feature-rich Application

Communicator® is packed with a host of other features to maximise the impact of you digital communication. The following is just a small selection of some of the features of the application: