Web Analytics
Strategic business decisions need to be based on hard data and thorough analysis rather than on guesses or gut instinct. So as an online marketer you need to know how visitors find their way to your website.
Even more importantly, you need to know the source of those visitors who ultimately "convert" (purchase, download, register, call or perform the action that's the ultimate objective of your website). You need to know how much it costs to deliver and convert each visitor. And you need to know which campaign or strategy returns the highest return on your marketing investment.
New Mind can provide in-depth log file analysis of your site with the following benefits:
- Behaviour patterns - Displays visitor behaviour patterns directly on the pages of the site itself
- Search term performance - Find which search terms perform better, broken down by search engine or directory.
- PPC/natural search comparison - Compare the behaviour of PPC visitor against regular search visitors
- Exit Rates - See exit rates for any page
- Repeat Visitors - Understand what repeat visitors do on your website
- On-site Search - Understand which elements of your on-site searches are being used and what your visitors are looking for once on your site
New Mind can produce one-off or monthly reports and feed the findings from this data back into the search engine strategy and architectural recommendations for the site.
