Improve the Visitor Experience with Web Analytics

5th October 2009

Categories: News - Latest

Web Analytics is growing in popularity due to the growing pressure on companies to demonstrate visible results from their websites.  So what's it all about and how can New Mind help you to identify customer trends and behaviour and improve your site's performance?

New Mind's new Web Analytics solution allows tourism organisations to gain a unique insight into their visitors' accommodation requirements, ie:-

• how many searches were carried out over a specific time period

• places/areas of interest

• accommodation type

• no. of rooms and room type

• flexibility of date

• specific keywords of interest

Once organisations have analysed this data, they can structure their search boxes, content, special offers and accommodation pages in general to suit their customers' needs and generally improve the visitor experience.  They can also blend the data with information from their offline activities to achieve a more complete picture of their target markets.

New Mind's web analytics solution is even more powerful when combined with Lyris HQ (formerly ClickTracks), a complementary tool which allows customers to view their site's usage patterns and ultimately improve conversion rates.  Traffic sources, average number of pages viewed and visit duration are just a few of the useful statistics which are available, all of which can be segmented down to individual referring search engine, site, campaign or even keyword to find out what visitors do on the site. 

New Mind has already implemented two successful web analytics projects for www.visitliverpool.com and www.cotswolds.com.

To find out more, contact your Account Manager or call New Mind's Online Marketing Team direct on 0151 287 7791.