Flying Start for Bournemouth Website

5th July 2009

Categories: News - Latest

New Mind's latest destination website does justice to Bournemouth's extensive tourism offering.

Located on the South coast of England, Bournemouth has it all, boasting seven miles of golden sand, a vibrant cosmopolitan town, buzzing nightlife, a huge variety of shops and restaurants and beautiful surrounding countryside.

www.bournemouth.co.uk aims to increase awareness of the area's potential for the three key markets of leisure, business (conferences and events) and international education (overseas students).  Tourism is crucial to Bournemouth's economy, as is the conference sector and world-class language school facilities.

The site's vibrant design reflects the energy of this year-round resort, enhanced by striking lifestyle imagery and inspirational copy.  The 'People Like Me' section allows visitors to find their ideal Bournemouth holiday experience, whether it be luxury, budget, family, acvtive or green.

Bournemouth's primary objective for the new site is to increase online bookings to the area.  New Mind's post-launch strategy involves a combination of search engine optimisation and web analytics to help to achieve this aim. 

The site has already got off to a flying start with 20 online bookings being received within the first 24 hours following launch.