Transformation for www.visitblackpool.com

10th February 2010

Categories: News - Latest

New Mind has partnered with marketing and technology company, Amaze on the redevelopment of the new www.visitblackpool.com.

The site is already the first port of call for people planning a trip to Blackpool, attracting an average of 63,000 unique visitors a month. 

The redevelopment forms part of a 15 year master plan which will see the resort transformed into a true 21st Century destination.  The new website will help to re-establish Blackpool’s national and international reputation as a world-class destination, synonymous with fun, entertainment, excitement and success. 

New Mind’s Enterprise Content Management System (eCMS) and Destination Management System (DMS) form the foundations for all of the innovative features and functionality on offer.  The new visual events gallery provides visitors with instant access to relevant events with the ability to filter search results by category or month.  The site includes enhanced product pages and a dedicated social media section featuring facebook, twitter, You Tube and the Visit Blackpool team blog.  Visitors can find their perfect 'Blackpool Experience', with ideas for activities based on active, green, shopping, indulgence and more themes in the new Your Blackpool page.  Plans for the future include an online shop selling a wide range of quality gifts and souvenirs.