Visit Bath Celebrates Five Years of Success

14th May 2010

Categories: News - Latest

As one of New Mind's most successful destination sites, www.visitbath.co.uk celebrated its 5th birthday last month, we thought we would take the opportunity to mark the occasion with a quick review of its achievements to date.

The site was originally developed by New Mind in April 2005 and was relaunched last December, with improved visual appeal and incorporating more sophisticated search and booking functionality.   Although the previous site had consistently achieved 100,000 unique visitors and up to 1000 bookings (in the peak season) a month, Visit Bath aimed to build on this success in order to ensure that the city continued as one of the UK's leading destinations.

The statistics for www.visitbath.co.uk for the last 5 years make impressive reading:-

• 4.25 million unique visitors

• 38,000 accommodation bookings

• 130,000 bed nights worth around £5.8 million

• Over 1 million brochure requests

In March 2010 the site's 5 years of achievement culminated in the the award of WebUser Magazine's prestigious 5 star rating, earning the enviable description of 'a beautiful promotional site for a beautiful city'.

Head of Marketing at Visit Bath, Chris Astbury comments "Our focus on good navigation, clear content and driving business to our members has been the hallmark of our success.  Going forward our challenge is to further increase our online accommodation bookings."

Managing Director of New Mind comments "The Visit Bath solution is a superb example of destination management, marrying a world-renowned brand with a highly motivated and diligent team and cutting edge technology. We would like to congratulate the Visit Bath team on their achievements over the last 5 years and we look forward to contributing to their future success."