New Site for England's Classic Resort

9th August 2010

Categories: News - Latest

New Mind's new website for Southport, www.visitsouthport.com has been launched this week.

Southport's brief stated that the site's design and functionality should convey the brand values associated with 'England's Classic Resort', aiming to build on its reputation as the premier destination for culture, leisure, business and outstanding customer service. Information on Southport's great choice of accommodation, year-round shopping, comprehensive events programme, outstanding golf facilities and diverse eating and drinking offer should all be instantly accessible. 

The resulting design is contemporary whilst retaining the classic 'heritage' element of Southport's brand personality.  Bold imagery, informative content and clear navigation entice the visitor to explore the site and make a call to action whether it be booking accommodation or tickets to an event, creating an itinerary or checking out special offers.

A dedicated Conference channel promotes Southport as a national conference centre, showcasing its top-class venues, accessible location and accommodation facilities.

Optimum flexibility and control is available to the in-house team via New Mind's eCMS (Enterprise Content Management System) enabling the site's functionality and content to evolve in line with Southport's marketing strategy.

Plans for the future include the integration of an online shop.