New Mind Boosts Success of The Big Switch On
7th September 2010
Categories: News - Latest
New Mind's technology contributed to the success of the recent star-studded switch on of Blackpool's world-famous Illuminations.
Visitors to www.visitblackpool.com were invited to register for a chance to win free tickets to see Robbie Williams flicking the famous switch. New Mind's Questionnaire Builder was implemented to make the registration process as quick and easy as possible and to maximise participation in the promotion.
The site received 51,800 requests for 15,000 tickets, with a total of over 150,000 applications being generated by the campaign overall. New Mind's robust VMware server solution ensured that the huge surge in traffic was handled without incident.
As well as Robbie Williams, other performances on the night included Opera sensation, Russell Watson, Alesha Dixon and X-Factor runner-up, Olly Murs.
New Mind launched the redeveloped www.visitblackpool.com in February 2010. The site has been well received by both users and industry partners and visitor traffic site has steadily increased in the last six months.