Information Architecture

The first stage in any new web project is to fully research and plan the structure and architecture of the proposed tourism portal. 

Based on current knowledge of usability and the existing marketing material, New Mind would work with your organisation to devise the most effective structure within which to present the content of the web site.

A key part of this process is to prepare a comprehensive site map and a set of ‘wire frame’ page layouts, which would give an indication of the structure and prominence given to the functionality on the web pages.

Coupled with the above, we would also provide a report detailing recommendations on the structure and naming of content and functionality to enable you to reach the best solution in terms of user experience and search prominence.