Usability

What is Usability?

Put simply, usability is about making things user friendly, intuitive and simple. Usability refers to how easily users can learn and use a website to achieve their goals and how satisfied they are with that process.

A usable website is

• Effective
• Efficient
• Engaging
• Error Tolerant
• Easy To Learn

Usability Benefits

There are many benefits, for both customer and user, associated with focusing on improving website usability. Most importantly these are; higher revenues through increased sales, higher customer satisfaction, improved customers perception of your business and reduced risk.

Higher revenues through increased sales

• An easy-to-use website means users can achieve their goals.
• Users can focus on the content, not the process and are less likely to give up.
• Users can use all website functionality without problems.
• Users will be able to find your products more easily.

Higher customer satisfaction

• Loyal customers generate repeat business, demonstrate immunity to the competition, provide higher margins, and are less price-sensitive.

Improved customers perception of your business

• The users experience of your website affects directly their impression of your businesses

Reduced risk

• Flaws in your website are identified, which can then be fixed, reducing the risk of product failure.

Usability Review

Our usability review is a technique to identify the usability issues of your website. We measure your website against international usability standards, legislative requirements and proven, best practice usability principles.

We cover usability areas such as visual clarity, navigation, functionality, control, language, feedback, error handling and consistency.

Our usability review offers practical solutions to every problem that we find, illustrates problems with screen shots to help you understand the problem from the user’s perspective and prioritises the problems according to their impact on the user and the frequency that they occur on your website.

The Process

Our Usability Review consists of three distinct phases:

• User/Task Analysis
  We'll understand your user by determining the common tasks and scenarios your visitors have in mind when visiting your site.
• Usability Review
  We'll review your website from the perspective of the user, noting every usability and customer experience issue we encounter.
• Usability Report
  We’ll explain the issues and present them in a single, easy-to-read report with recommendations on how to address the usability issues.