Pay Per Click Advertising
Pay-per-click promotion is one of the quickest and most effective ways of promoting your business online. Pay-per-click (PPC) delivers the following benefits:-
- Targeted - Potential customers will only arrive at your site by actively searching for your particular service - they don't arrive there by accident
- Cost effective - You only pay for those visitors who click through to your site
- Flexible – Easy to measure and adapt or fine-tune
- Immediate – A campaign can be setup in a short space of time and switched off in an instant
- Brand Awareness – Even when searchers do not click-through they are still aware of the ads appearing on the results pages.
New Mind's PPC campaign management includes:-
- Extensive profiling – our keyword research identifies terms that convert best, lowering acquisition costs
- Full bid management to ensure your ads are always placed in the most cost effective positions.
- Account management – our Google accredited paid search account team manage all aspects of your campaign and ensure budget is maximised
- Reporting – monthly reports with details of cost per click, spend, number of enquiries/sales, click thru rates, number of clicks and cost per sale/enquiry. Further recommendations will be made based on these reports.
Research has shown that appearing in both the natural and paid listings enhances the brand and increases the chance of a click through to your website. It has also found that conversion rates for clients who combined PPC and SEO were 51.5% higher * than clients who just undertake PPC. See our SEO services for more details.
