Search Engine Optimisation

Search Engine Optimisation (SEO) means ensuring that all aspects of your website enhance your position with the major search engines. 

The benefits of organic search engine optimisation (SEO) are as follows:

• Reduced marketing costs (majority of the work is up front)
• Long term growth in site visitors
• Increased sales or leads

New Mind offers a range of optimisation techniques that fully conform to search engine guidelines. These include:

1. Keyphrase Research & Strategy (including auditing current performance and keyword research & selection)
2. Index Inclusion (architectural optimisation, assessing site for duplicate content penalties, domain strategy, content freshness)
3. On-page Optimisation (keyword frequency, meta and title data)
4. Link Building– explore reciprocal linking opportunities

Keyphrase Research & Strategy

A 'Keyword Phrase' is the search term that a user may enter at a search engine. It is important that keywords and phrases are properly researched and understood. At New Mind we will analyse your business, user behaviour, key phrase popularity and competitiveness, to find the best search terms for promoting your business.

Index inclusion

New Mind will create a website that is architecturally and navigationally friendly to search engines, to ensure that it is fully indexed. The site will also be assessed to avoid content duplication, make recommendations on content freshness, and the appropriate management of domain names to enhance the site’s potential in search.

On-page optimisation

Keyword-rich web page copy is extremely important for high rankings in all the major search engines. It’s the visible copy on the page that the search engines “look at” first to determine how to classify your site and how it will rank in the search results.

The web site copy should fulfil two main criteria – informing the visitor and guiding them into performing a particular action - and providing useful data for search engines (so that the visitor finds the site in the first place).

New Mind will analyse the proposed or existing content of each page on the site and target two to three key phrases associated with each. This may include:

• Rewording the opening paragraph of editorial and making recommendations
• Writing suitable titles and meta tags
• Increasing or decreasing keyword repetition in editorial

New Mind will work closely with the client with regard to any proposed editorial changes.

Ongoing SEO Support

Ongoing Search Engine Optimisation enables us to build on the improvements made during initial development to achieve not only higher rankings but also sustainable positioning. This includes:

• Traffic Analysis: Ongoing research of relevant traffic driving keywords and application of these to the website
• Content Analysis: Improvement recommendations to key pages according to visitor trends and changes in search engines
• Reports: Monthly reports on rankings and research recommendations