Everything you need to know about the Cotswolds

25th August 2008

Categories: News - Archive

New Mind's new site and Destination Management System for the Cotswolds has gone live this week.

Tourism is a vital part of Gloucestershire's economy and is the county's fourth largest employer, generating approximately £750 million in tourism revenue. The primary objective for the new site, www.cotswolds.com is to position the Costwolds diversity as a traditional yet quirky destination in order to boost visitor numbers.

The site provides all of the information that a visitor needs to plan a trip to the area including comprehensive information on where to stay and what to do. Visitors have instant access to information on the area's pretty villages, bustling market towns, farmers markets, history and heritage, fantastic gardens and ideal landscapes for cycling and walking, not to mention an array of spas for those who just want to relax.

The Cotswolds' status as an international brand is reflected by the design and content of the site, complemented by eye-catching imagery and motivational copy to deliver the 'wow' factor.

Senior Tourism Officer for the Cotswolds and Forest of Dean, Sarah Taylor comments "Working with New Mind has been a refreshing and enjoyable experience. The team's knowledge of the tourism sector means that they had a total understanding of our requirements from the start and their ability to provide technical solutions translated into real business benefits simplified the whole project process."

The Cotwolds team are already delighted with the site's performance in the natural search engine rankings, with a position of 4th in Google for the term 'Cotswolds' being achieved shortly after the launch.

Developments for the future include translation of pages into German, Spanish and French and specific elements for the Chinese and Russian markets.