Why New Mind?
A Unique Proposition
Over the last 10 years, New Mind’s success has been largely founded on the principles of continuous innovation. When the legacy DMS suppliers still had client server applications that needed to be installed on each and every PC, New Mind’s offering was 100% based on web technologies delivered through an internet browser.
At each significant stage in the evolution of DMS technology, New Mind has been at the forefront with solutions that gave our clients significant advantages over their rival destinations. At the current point in time, there are a number of developments that set our solution apart.
- Our e-tourism solution, we believe, is the only one to incorporate an enterprise grade content management system that has been specifically designed for the creation of world-class visitor portals.
- We are the only DMS supplier who has integrated their solution with the Visit Britain polling engine to allow inventory from compliant systems to be seamlessly returned in one availability search.
- Ours is the only solution that is integrated with Microsoft’s Virtual Earth, taking full advantage of the stunning bird’s eye oblique photography, OS level mapping and route plotting.
- Ours is the only solution that is integrated with market leading eCampaign management software Communicator, giving you the most sophisticated solution for mass email marketing.
- Ours is the only solution that is integrated with market leading consumer profiling engine Arkenford, allowing you to segment your visitors by their behaviour rather than purely on where they live or their demographics.
- Ours is the only solution that is integrated with market leading Property Management System – frontdesk from eviivo, giving your providers distribution through a huge network of international aggregators such as Lastminute.com, Expedia and Travelocity.
On top of all these technical developments, New Mind is the best resourced supplier in the sector, re- investing profits year after year in making sure that our hosting infrastructure, our support and account management services are second to none.
The fact that New Mind has the largest user base in the UK is as close a guarantee as it is possible to get that the solution you are buying into will continue to take advantage of emerging technologies and not become obsolete through a lack of funding or vision.

