Mobile
The Business Case
In the UK today, there are over 70 million mobile subscriptions. Non-voice services continue to grow. SMS messaging now exceeds 110 million messages per day. In 2007, mobile users in the UK sent a total of 41.8 billion messages. In addition, the Mobile Internet (17 million users per month) and picture messaging (>60 million MMS messages per month) both continue to grow as market understanding, handset functionality and network accessibility all improve.
Our Mobile solution offers clients:
- A mobile solution that is as close in functionality and content as the destination websites.
- A mobile solution that is interoperable with the DMS ensuring that content is always up to date and relevant.
- Access to statistics for products, unique visitors and page views.
- SMS banner on the destination website to drive traffic & promote the mobile site.
- The ability for our clients to reach their visitors via mobile platforms to maximize on their relationships with their visitors.
Features and Functionality
Using a mobile device, a visitor will be able to browse the mobile internet portal to plan and organise their perfect trip, either before they travel or ‘in the moment’ at the destination. Visitors can take advantage of the mobile solution to access a wide range of tourism products and services.
The mobile solution presents information supplied by the DMS for accommodation, attractions, events and eating & drinking establishments. The visitor can see and search for all of this information in a mobile friendly portal.
The mobile solution functionality includes:
- Mobile keyword search
- Product type basic and advanced searches
- Icon driven menus (accommodation, attractions, events and eating & drinking)
- Authentication Sign Up
- Your web planner – save their itinerary on the website & send it to their mobile
- Send site to a friend (via SMS)
- About us
- Terms and conditions link
- Data protection link
