Embedded Videos
A further and very important way for a destination to market itself is through the use of multi-media content. The web visitor is coming to expect an increased amount of multi-media in the websites he or she visits. The destination that can provide embedded video is therefore at an advantage. Several New Mind DMS sites implement video. One example is the use of Youtube footage on the home page of www.visitlancashire.com - see Figure 1 on the right of this page
Visit North East England (www.visitnortheastengland.com) use of video to promote the destination directly, by implementing it on the home page of their site - see Figure 2

