Itinerary Planner

The itinerary planner enables a visitor to select any number of tourism products or attractions and add them to a 'virtual' itinerary.  This itinerary can be viewed at any point as the user browses around the site and shows the locations of each establishment plotted directly onto a dynamic map. The itinerary includes summaries of the included attractions as well as providing road directions and distances so that the user can get an idea of how far each location is from one another.

The benefit of the itinerary planner is that it is an interactive element that greatly increases the involvement of the web site user in your destination.  It helps when the user is in planning mode and directly influences the user to come back to the web site.

It is also possible to save, email or print the itinerary.  The advantage of being able to email is that the web visitor can send information to friends etc and thereby further promoting the web site through a viral method.