Marketing Managers

Tourism marketing teams are equipped with all the tools necessary to initiate, monitor and provide feedback on the success of marketing campaigns.

Marketing personnel can create dedicated campaign pages, promoting competitions, prize draws, special offers and questionnaires, without any design or technical intervention. Emails can be created with ease using branded templates and sent to pre-defined lists using the mailing list builder tool. The success of campaigns can be effectively monitored using tracking tools and responses to questionnaires. Any online marketing can be complemented with offline campaigns involving advertising, direct mail and PR. 

User Scenario 1

A Tourism Marketing Manager, is running an Autumn Breaks campaign which offers providers inclusion in a brochure and a website. Within the campaign manager tool she is able to set-up campaign details such as target market, campaign duration, cost of entry to businesses and then promote these to a target set of eligible businesses via e-mail.

User Scenario 2

Tourism Marketing receive a request from a product provider, Matfen Hall about the effectiveness of the latest enjoyEngland campaign. A member of the team uses the Report Manager to access the Polling Manager statistics and compiles a report showing how many times Matfen Hall was requested by EnglandNet, how many times availability was found/not found, bookings initiated and bookings completed.