Tourism Web Sites

Our e-Tourism platform incorporates an Enterprise Content Management System (eCMS), providing you with a rich array of tools and features to enable you to do this.  For example:

Are they ‘just looking’? Capture their imagination with video, audio and photographs.  Through the eCMS you can easily manage multi-media files and plug-ins for other Web 2.0 functionality.

Do they ‘need more information’? Provide information on every attraction, event, restaurant and hotel in your destination.  Create rich, compelling descriptions of every location using our simple web editing tools.  Enable the local tourism business providers to add their own special twist to the descriptions.  Make this information easy to find.  Make it comprehensive, compelling, persuasive. Whilst the consumer is on your web site, capture their email address and interests and store them in the DMS consumer database for future marketing.

Are they at the ‘planning stage’? Use ‘involvement devices’ that both keep the visitor engaged with your site and provide them with genuinely helpful information.  They will love the itinerary planner, the ‘What’s Nearby’ searches and the ability to visualise their location through the use of sophisticated mapping tools.

If they are ‘ready to buy’ They will expect simple but effective availability searches, a clear booking process and secure online payment. Deliver this and you will be generating real business for all your tourism providers.