Commercialisation Service
Whilst the seemingly unstoppable growth in digital, mobile and social media channels creates ever more opportunities, it also puts increasing pressure on DMOs to deliver on all these fronts.
Whilst everyone is cognisant of the need to do more with less, it is often difficult to see how this can really be achieved. Now, more than ever before, we need to look critically at all aspects of the work we do and see if there are better, smarter, more effective ways of delivering solutions.
At New Mind we have been doing some thinking of our own to see how we can best help our clients succeed in these challenging economic times. What we concluded was that, by taking a partnership approach to delivery of some critical services, we could turn these challenges into real opportunities for both us and our clients.
In the past, the solution provided to a clients was broadly limited by the budget within the DMO and the implementation was often held back by a lack of commercial necessity. What we are now proposing is to deploy whatever combination of technology and services that are required in order to capitalise on the commercial opportunities that we identify as being attainable.
Essentially it is all about risk and reward. If we combine state-of-the-art online booking technology with a suite of results oriented support services, New Mind can offer a refreshing new approach to developing and managing your destination website.
Working closely with our clients to meet their specific aims and objectives, we deploy proven web strategies, commercialisation techniques and data management and provider engagement services to ensure that the potential of a destination in terms of site visitors and bookings is realised.
Once established, all ongoing work is paid for by sharing the revenue generated by the solution. By closely aligning our objectives we create an environment where all parties continually strive to improve the performance and commercial return of the solution and thereby ensure and share in the success.
This section explains how our approach differs from the traditional deploy and support relationship of old and details the specific functionality of New Mind’s Enterprise CMS that will deliver the online booking and visitor information for your destination. Prior to commencement, we will also lay out the commercial basis of the service so that you can clearly understand what the value is to you and your destination.
