Implementation Services

User Experience Improvements

Whether we re-design and re-build your web site or simply apply some usability improvements within the existing site, the goal of this service is a beautiful, usable, commercially viable website. Built on strong foundations of clear and exact information architecture, great design and best practice usability, we provide a framework that fully utilizes New Mind’s Enterprise CMS.

Bookings Optimisation

No commercialisation project would be complete without addressing the direct revenue capabilities of the site and striving to extend and improve them. Our strategy addresses 3 critical areas:

• Conversion Rate Analysis:  Monitoring key indicators against site improvements, and acting upon results to convert traffic into revenue
• Booking Process:  Implementation of a best practice secure booking process, with continual improvements and testing to maximise income
• Booking Widgets:  Extending the reach of our booking functionality by placing our availability searches on provider web sites and other key gateways to the destination, channeling bookings into the main site hub

Content

By content we mean literally everything that is presented on your web site be that DMS product data or editorial marketing copy designed to inspire the visitor to come to your destination. There are 3 broad strands to this work:

• Improving existing DMS records:  Implementation of DMS Audit results beginning with key products in the DMS. Our team reviews each listing, analyses quality of imagery, geo-location accuracy and ensures the copy text is accurate and effective
• Creating and curating new DMS records:  In line with our high standards, new DMS records are created with an eye on producing accurate content, high quality imagery and useful location information
• Reviewing/create web site copy:  We undertake a review of the copy currently on the website and, if needed, create new, snappy text that holds the visitors attention and works well ‘under the hood’ in line with SEO guidelines.

Commercialisation Consultancy

Key elements of the service include:

• Revenue Generation:  Providing a detailed specification for revenue generation opportunities within the web site
• Rate Card:  Production of a rate card template for selling navigation links, banners and featured provider placements to providers and 3rd party organizations