Ongoing Support Services

Once the planning and implementation phases are complete, we certainly don’t stop there. To ensure success, New Mind will then look to proactively support your team on an ongoing basis in the following areas.

SEO
An integral part of our ongoing support service will be a focus on improving the ranking of the site for accommodation related and online booking keywords.

Key elements of this service include:

• Key phrase Research & Strategy:  Monitoring key indicators against site improvements and acting upon results to increase conversions
• On page optimisation:  Analysis of the proposed or existing page content to ensure Keyword-rich web page copy is used throughout. The site will also be assessed to avoid content duplication.

Provider Engagement
In order to maximize the potential for online bookings, it is necessary to ensure that you have access to the right stock of accommodation with the right price and healthy levels of availability.

Ultimately this is an ongoing process of aligning the availability of accommodation stock with that searched for by the visitors. Ensuring best rates against the large Online Travel Agents is important as is the ability to get room allocation to coincide with the peaks of demand e.g. when events are on in the destination.

• Mailouts:  Providing support in the creation and delivery of provider focused mailouts. These are designed to encourage destination businesses to fully utilize and engage with the web site opportunities, especially online booking.
• DMS Record & Availability Maintenance:  Providing first line support and guidance to providers in adding and updating New Mind’s Extranet availability and DMS information

Performance Monitoring
Once everything is in play then it is imperative that a close eye is kept upon all the key metrics of the site. By continual analysis it is possible to lock in changes that work and make adjustments to see what further performance gains can be achieved.

All of this is done in the context of best industry practice and we can also draw upon techniques and strategies that are being deployed by our other DMO clients