Digital Content Creation

By 'content' we mean literally everything that is presented on your web site be that DMS product data or editorial marketing copy designed to inspire the visitor to come to your destination.

If your own internal marketing resources are stretched, New Mind's in house content creation professionals can help to keep your site at the peak of performance when it comes to relevant content.

There are 3 broad strands to this work:

• Improving existing DMS records:  Implementation of DMS Audit results beginning with key products in the DMS. Our team reviews each listing, analyses quality of imagery, geo-location accuracy and ensures the copy text is accurate and effective
• Creating and curating new DMS records:  In line with our high standards, new DMS records are created with an eye on producing accurate content, high quality imagery and useful location information
• Reviewing/create web site copy:  We undertake a review of the copy currently on the website and, if needed, create new, snappy text that holds the visitors attention and works well ‘under the hood’ in line with SEO guidelines.

This service is available to our current etourism solution clients. For more information on our digital content creation and management service please contact your account manager.