Visit Hampshire Contract Secured Following Intense Tender Process
2nd November 2015
Categories: Our News
Following an intense tender process, New Mind |tellUs has been successful in securing a contract to redevelop the official destination site for Visit Hampshire.
Hampshire is the most visited county in the South East, attracting 4.3 million staying visitors and a further 37 million day visitors each year, generating 3 billion annually to the Hampshire economy.
The Visit Hampshire contract had a high level of interest with 20 suppliers progressing to the pre-qualification questionnaire phase. Eleven suppliers were subsequently shortlisted to submit a full tender and the highest scoring tenders were then invited to present their solutions.
Hampshire County Council's (HCC) selection process also had competition from a range of Open Source and Proprietary Solutions. The New Mind | tellUs submissions highlighted an in-depth experience and understanding of the tourism landscape and the ability of the e-tourism platform to meet HCC's objectives.
The working relationship between New Mind | tellUs and HCC’s Visit Hampshire website dates back to 2008. The new project will involve the development of a responsive destination site, with the overall remit being to increase the profile of Hampshire as an outstanding visitor destination, boost visitor numbers and in turn grow the local visitor economy.
The new design will be contemporary and visually inspiring, helping HCC to present a more impactful digital offer, balancing quality information and imagery with a subtle commercial focus. Improved data capture techniques will be featured throughout the site in order to gain a better understanding of visitors. The site will be optimised to increase traffic levels and improve page rankings in organic search results and social media will be exploited to extend the reach of the Visit Hampshire brand. New Mind | tellUs will work with HCC to develop new revenue generating strategies, requiring minimum resource management, allowing HCC to adapt to the changing financial landscape within the public sector.
Andrew Bateman, Tourism Manager of Hampshire County Council comments "We were pleased to receive interest from so many highly skilled website development companies and that each stage was very competitive.
Throughout the tender process New Mind | tellUs consistently illustrated their ability and quality of their e-tourism solution and how it would help us to achieve our aspirations and objectives. We are happy to be continuing our long standing relationship with New Mind | tellUs.
The development of the new Visit Hampshire website will be a digital milestone for Hampshire County Council. The new website will be a contemporary image lead fully responsive site, that will inspire domestic and international visitors. Hampshire County Council recognises the importance of tourism to the local economy; it is vital to have a website that can showcase all that Hampshire has to offer. We will be working with tourism partners within the county to get valuable input to help shape the new website."