Collaboration & Innovation - A Review of 2015
23rd November 2015
Categories: Our News
As the end of 2015 approaches it's time for the team at New Mind | tellUs to reflect on the year's events and achievements and thank our customers for helping us to make it all happen.
In keeping with the general trend in the tourism industry for increasing collaboration, we too have identified a collaborative theme, with both our customers and partners, as we review this year's projects. We've been busy developing responsive websites, for both existing and new clients, addressing the continually growing demand for a mobile-friendly browsing experience and our clients have welcomed the addition of some new elements of functionality and flexibility to our e-tourism platform. Let's take a look at the key milestones for the year...
2015 started with a bang with the launch of a brand new site for NewcastleGateshead, promoting the area as a leading citybreak destination and reflecting its image for leading the way in contemporary design. The site set out to retain all the popular features from the previous site and build on the success achieved in terms of visitor numbers and downloads of apps and deals.
New Mind | tellUs was in demand in the South West too. Visit Dartmoor launched in March to the delight of the marketing team and the combination of a winning design and lovingly crafted content from the team proved to be an instant winner. Visit South Devon followed hot on the heels with a brand new crisp uncluttered design aiming to build on the success of the previous site. Launched in April, the new VisitBristol site aimed to set a new standard in destination marketing and the resulting contemporary design, upbeat content and new intuitive search layout delivered on the brief. The collaborative approach employed on the project was a key element in the project's success with the NMtU and VisitBristol teams spending two days immersing themselves in the destination's brand values to ensure that the resulting site was an accurate reflection. This approach has proved popular throughout the year with a series of new sites being developed this way.
A striking new site for Visit Isle of Wight was launched in the summer with a remit to convert browsers into real island visitors. An image led, intuitive design with multiple opportunities for visitor engagement throughout, plus a range of flexible marketing opportunities for the island's businesses set out to fulfil the brief.
August marked the start of a new chapter in VisitWiltshire's fascinating history with an updated look and a responsive format incorporating some newly commissioned photography being unveiled. Earlier in the year VisitWiltshire also achieved a no. 1 ranking in the first English Tourism Social Media Index, a league table which grades 126 regional tourism bodies in England according to their social media performance. In October a collaborative project between VisitWiltshire and Salisbury BID resulted in a refreshing new approach and the creation of a single integrated platform for the promotion of Salisbury.
In addition to the above, our web team is busy working on a series of UK projects for Visit Lancashire, Visit Brighton, Outer Hebrides Tourism, Cotwolds Tourism Partnership, Visit Surrey and Visit Hampshire. We look forward to announcing their launch soon...
Known as the Land of the Midnight Sun, Destination Harstad was the first Norwegian customer of 2015 to opt for our Tourism Essentials solution to promote its spectacular tourism offer. The resulting site provides the ultimate in affordability and flexibility, positioning Harstad as an adventure playground for outdoor enthusiasts.
Our team has also been busy in Telemark, with a series of sites being rolled out based on the design and functionality of the main Visit Telemark site. Visit Kragerø was first, showcasing the areas stunning scenery, followed by Visit Dalen, a hiking channel site and a site promoting the scenic Telemarksvegan Highway 41. Telemark's local food and quality produce was propelled into the spotlight in August following the launch of a further Telemark channel site.
For the FjellNorway region, we welcomed three new websites for Gjøvik, Lillehammer and Valdres, all targeting lovers of the outdoors but each delivering a unique visual perspective and content in Norwegian, English and German. Later in the year the new Into Norway channel site combined culture with adventure to entice visitors to experience a trip to remember.
Meanwhile in Spain...
A major industry collaboration with multiple partners resulted in the development of a new sophisticated site for the Province of Malaga and the Costa del Sol as part of the region's strategy to become a smart destination. The project also involved the creation of nine themed channel sites, each available in Spanish, English, French and German. The site was subsequently voted 'best German language destination site' by German tourism publication, VWF.
Partnerships & Collaborative Projects
In Feb 2015 we announced an alliance with ArrivalGuides enabling our DMOs to distribute their destination's content through the largest network of tourism channels in the world. During the year ArrivalGuides experienced massive growth and can now boast a network of 340 distributors and nearly 600 destination partners.
During 2015 the momentum continued with our partner Crimtan, with more destinations exploiting the new opportunities offered by the company's prospecting and retargeting solutions.
Our Tourism Essentials template proved popular throughout 2015 with both UK and Scandinavian DMOs opting for a more cost-effective solution when budgets are limited. With no compromise on the quality of design and the flexibility to add more functionality such as banner ads, online booking and featured pages, the template approach continues to be a hit.
It's great to end the year on a high too as we announce that the rollout of our DMS version 3.0 is going extremely well, with most of our UK clients now upgraded to the new platform and lots of positive feedback having been received so far. We will be continuing the rollout to our clients in Scandinavia over the coming months.
As always, we would like to thank our clients and partners for their continued support throughout 2015 and we would like to wish you all a happy Christmas and a prosperous New Year.