Visit the Isle of Wight, Whatever the Season
30th July 2015
Categories: Our News
Visit Isle of Wight's striking new website, developed by New Mind | tellUs, promotes the island as a unique, year-round destination, providing everything that visitors need to make more of their stay.
The new site, www.visitisleofwight.co.uk aims to build on the phenomenal success of the previous version in terms of maintaining the momentum for traffic growth and general performance enhancements. The website is the primary channel for promoting the island, sitting at the heart of every marketing campaign. The key objectives for the new site are to increase off-peak visits and short breaks and remove any perceived barriers to visiting the Isle of Wight.
The fully responsive site has been developed in a visually engaging, image-led style with a thematic approach to displaying content and products. Visitors can tailor information to their own requirements with ease, filtering by a range of criteria including season, location and interest. Prominent product searches across the full width of the site motivate visitors to find their perfect attraction, activity and accommodation and the comprehensive blog section includes a host of inspirational content including 10 reasons to visit, new things to look out for, foodies guides and continuously updated events information.
The invaluable themed interactive map on the homepage allows visitors to see, at a glance, suggested locations for outdoor activities, beaches, festivals, family, dinosaurs and unique places to stay. Inspiration in the form of 100+ Adventure Highlights provides an abundance of ideas for things to do from coasteering to discovering prehistoric plants.
Visitor engagement is a key theme throughout the site with numerous opportunities for joining in such as signups, downloads, competitions and social media engagement via Facebook, Twitter, YouTube and Instagram.
The Isle of Wight's tourism businesses are a priority too with access to a range of flexible marketing opportunities, ie. various levels of entry, banner sponsorship and the ability to showcase their products in multiple formats throughout the site.
David Thornton, Chief Executive of Visit Isle of Wight comments "Tourism generates over half a billion pounds a year for the Isle of Wight economy but we are constantly up against other great destinations who are also competing for the attention of the traveller.
We have a great holiday product across the Island but is vital to ensure that we have a cutting-edge website with the capacity to attract even more visitors and convert those browsing the internet into real Island visitors.
The new, image-led intuitive design for our destination website has already increased the length of stay on the site; it’s easy to use, full of social media interaction and provides visitors with up to date and inspiring information allowing them to make informed decisions in relation to their forthcoming holiday.”
The next phase of development will involve the creation of 5 versions of the homepage (main homepage plus one for each season) enabling the visitor to view relevant seasonal content in terms of activities and events depending on when they plan to make their trip to the Isle of Wight.