New Site for One of the UK's Leading Destinations, the Cotswolds
11th January 2016
Categories: Our News
Our first site launch for 2016 aims to contribute to the economic growth of one of the UK's leading destinations, the Cotswolds.
The reinvigorated site, www.cotswolds.com, is the primary marketing tool for the Cotswolds Tourism Partnership, a DMO which was only formed last year.
The Cotswolds is already a recognised brand both nationally and internationally due to its unique combination of stunning landscapes, vibrant towns and cities, picturesque villages, heritage attractions and locally sourced food and drink. The new site will raise the profile of both domestic and international tourism to the Cotswolds and increase tourism activity and product development, ultimately leading to an improved visitor experience.
A clean new look exploits bold inspirational imagery conveying the beauty of the area, combined with a host of new motivational content, all in a responsive format for optimum mobile browsing. Sticky navigation eases the sharing of information as visitors scroll down the page and improved search functionality provides seamless access to the Cotswolds' abundant attractions, accommodation and things to do listings.
The site is complemented by the Cotswold Official Visitor Guide app, one of the top performing apps developed by New Mind | tellUs last year.
Victoria Carman, Digital Marketing Manager for the Cotswolds Tourism Partnership comments: "The brand new official tourism website will be a fantastic promotional tool for the Cotswolds. The website will enable the Cotswolds Tourism Partnership to attract both national and international visitors to the region. It uses inspirational images and content, as well as a great navigation, helping to ensure tourism business information is easy to find.
Tourism to the Cotswolds is worth over £1 billion annually and we are so pleased that the new site will be able to encourage more people to visit and support this important part of the local economy”