Plymouth Prepares for the 400 Year Anniversary of the Mayflower Sailing
12th October 2016
Categories: Our News
Branded 'Britain's Ocean City' and one of Europe's most vibrant waterfront cities, Plymouth has now taken its digital strategy to the next level following the development of a new website by New Mind | tellUs.
The bespoke design of www.visitplymouth.co.uk is a visual extravaganza, utilising large panoramic images to showcase Plymouth's waterfront and surrounding countryside. Image tiles have been deployed throughout the site, both to create visual appeal and aid navigation around Plymouth's attractions, activities and events. At individual product level the image led theme continues to leave visitors in no doubt about why they should book a short break and explore the area more. The site's search results are also displayed in a 'card' format rather than a list to retain consistency and boost visibility for Plymouth's tourism providers.
Events are a major focus for Plymouth too, particularly over the next four years as the destination gears itself up to maximise the international interest generated by the 400 year anniversary of the Mayflower sailing in 2020. The site promotes a packed event programme of festivals, sporting events, concerts and exhibitions, all instantly accessible via list, calendar or map view. The Plymouth blog gives the destination an opportunity to boast about its local knowledge and unique experiences, inspiring visitors with ideas for things to do and places to visit.
Raising the profile of Plymouth's tourism businesses is a key priority for the new site too. Business listings now feature social media feeds and YouTube videos and the ability for businesses to upload their own events to the site.
The site's prominence in the search engine rankings will be a key consideration for Destination Plymouth too. Since 2011 when the previous version was developed, a 550% growth in traffic has been achieved due to a combination of the New Mind | tellUs platform's inherent SEO capabilities combined with Destination Plymouth's ongoing commitment to creating engaging new content.