Marketing Manchester Procures Full Place Marketing Solution from New Mind | tellUs
14th November 2016
Categories: Our News
Marketing Manchester has tasked New Mind | tellUs with the development of an inspiring place marketing platform which will represent Greater Manchester as a place to visit, meet, invest, do business, study and live.
The promotion of Manchester as a destination currently runs across a number of sites and the new digital strategy identifies that there is potential to improve the user journey and crossover between the sites, as well as increasing traffic and revenue generation capability. The strategy sets out to meet the demands and expectations of today's digital users, provide world-leading destination promotion and maximise commercial opportunities.
The project will involve a complete redevelopment of Manchester's web presence so that it becomes the most trusted and visited source of information about visiting, investing, doing business and studying in the region. By creating one complete set of destination sites that exist side by side, a bigger, more joined-up picture for Manchester will be presented which exploits the latest technology and social media tools and utilises all of the commercial opportunities at the organisation's disposal.
The site will embody Manchester's modern brand vision with information being provided to the right people, in the right place at the right time, within a sustainable digital platform. It will feature rich content, updated on a daily basis by the team at Marketing Manchester in collaboration with the DMO's partner network across Greater Manchester including transport companies, venues, businesses, educational establishments, key influencers and the media. A range of social media platforms will be seamlessly integrated to allow the organisation to present a collective, cohesive narrative for Manchester.
Sheona Southern, Managing Director of Marketing Manchester said: "Business and leisure travellers use the internet as their first point of call when accessing information on a destination city. We intend for our website to be the leading online authority on all things Manchester for national and international visitors. To do this our online place marketing platform required a complete redevelopment and we felt New Mind | tellUs was the ideal agency to provide us with a modern and refreshing solution.
The previous platform consisted of a number of websites; including visit, invest and stay; which were loosely joined together and hindering usability. These will now be combined in to a consistent set of destination sites, providing users with a cohesive and straightforward experience. The new website will also be fully optimised for mobile use, which is imperative due to the vast number of users who now choose to access the site via mobile rather than computer. On top of this, the technology behind the site and the visual aesthetic clearly needed bringing up to date, to present a vision of Manchester in line with the city’s contemporary image. We are hugely excited for the completion of the project by New Mind | tellUs who will undoubtedly deliver an incredible final product that meets and exceeds all of our expectations."
Managing Director of New Mind | tellUs UK, Richard Veal comments "Manchester has been a client of our technology for the last 10 years and so we are very pleased to have been selected to deliver the front end web solutions for ‘Destination Manchester’. The finished result will truly be a unified vision for visitors, investors, businesses and students. There is a lot of crossover between all of these areas. For example, investors may be interested in a location's lifestyle offering to attract employees and someone may come to the city for a conference but then return with their family as a visitor. It’s about the total visitor experience and perception of Manchester as a destination. We’re looking forward to presenting this joined up vision to the world."