Unplugged in Suffolk - NVG Site Invites Visitors to Unwind
12th April 2016
Categories: Our News
All the ingredients for the perfect break in Suffolk are featured in NVG's latest destination site for this beautiful county on the east coast of England.
The new site, www.visitsuffolk.com incorporates the 'You. Unplugged' theme, positioning Suffolk as a place to unwind and do as much, or as little as you want. The site invites visitors to explore the county's 50 miles of glorious coastline, charming villages and medieval towns, sample its bounty of great produce for foodies or walk in the footsteps of John Constable to discover the landscape that inspired some of his most famous paintings.
NVG's new image gallery has been incorporated within the search results pages and image pop-ups feature throughout the site to provide visitors with instant access to information. The Suffolk on Film section includes a collection of YouTube videos showing visitors enjoying their Suffolk experience, as well as a selection of films on some of the county's favourite myths and legends. The Visit Suffolk team has worked hard to ensure that their blog section is populated with an abundance of content on anything from the best places to forage to accommodation fit for a Bond villain.
Speaking about the new website, brand manager Amanda Bond said: “As well as showing Suffolk off to those that already know it, we have designed and developed it with new audiences in mind, drawing them in through evocative imagery and visual content, and words with emotional resonance.”
Carrying the brand concept: ‘You. Unplugged’, the new-look site is building on the county’s ongoing campaign launched last year, developed to connect with audiences on an emotional level, build relationships and inspire them to act in a way that product information simply can’t do on its own.
“You. Unplugged is about reconnecting with life, mindfulness, enhancing well-being and pausing for breath,” explains Amanda. “This approach identifies with the product; the natural capital and the pace of life for Suffolk, enabling us to really convey the feeling of what it is like to be here, and of course encourage more people to come and see it for themselves”.