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Visit Dorset Selects New Mind | tellUs to Supply Future-Proofed Solution

5th April 2016

Categories: Our News

A show of confidence from existing New Mind | tellUs client, Visit Dorset has been announced this week as the destination selects the company for a major redevelopment of its site, www.visit-dorset.com.

A top-performing client of New Mind | tellUs, generating 2 million visits in the last 12 months and ranking in the company's top 10 clients in England in terms of visitor traffic generated, Visit Dorset has achieved significant success with its current site. 

The site was originally launched in 2011 and since then has been continually enhanced with the addition of new  functionality and features.   However, Visit Dorset is now looking to implement  a future-proofed solution which will  meet the demands of the organisation and its partners for the next 3 to 5 years, without the need for significant upgrades and investment.

The development of a new fully responsive solution is now underway, building on the previous site's success and incorporating all the latest technology innovations to inform and entice visitors to Dorset.  The design of the site will be image led to showcase the county's stunning scenery and social media and TripAdvisor reviews will be incorporated to inform and engage the visitor. The events calendar will provide an at-a-glance view of the abundance of events taking place across Dorset. 

The solution will provide a variety of commercial opportunities for Visit Dorset and its tourism partners, with the overall aim of allowing the partnership to become self-financing.   The redesigned product pages will boost members' profiles and for accommodation providers, the New Mind | tellUs solution will streamline online availability and booking for both serviced and self-catering providers. 

Nick Thornley, on behalf of the Visit Dorset Tourism Partnership, said "We are looking forward to working with New Mind | tellUs to enhance our current digital offer.  Our aim is to support Dorset’s tourism businesses whilst providing visitors to our sites with the optimum experience that they expect from a leading destination website, both in terms of being inspired, as well as providing the necessary tools to easily plan and book their visit to Dorset."

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