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VisitBergen Achieves 35% Boost in Bookings 5 Months After Site Launch

7th June 2016

Categories: Our News

New Mind | tellUs destination, VisitBergen achieves a 35% increase in online bookings.... just 5 months after their new website is launched.

Background

The World Heritage City of Bergen has been welcoming visitors from all over the world for the last 900 years.  Located on Norway's stunning south western coast, Bergen is known as the Gateway to the Fjords and is regarding as Norway's most international city. 

The Project

The development of the new www.visitBergen.com destination site formed part of a major project involving the creation of a regional website for the spectacular Fjord Norway region, plus 11 additional destination sites.

The Brief

The Bergen Tourist Board approached New Mind | tellUs with a number of requirements for the new site: 

  • commercial focus  -  Bergen Tourist Board wanted to build on the 20% increase in online bookings achieved in 2015 whilst providing an affordable advertising and distribution channel for the area's tourism providers
  • positioning - the site should be the definitive online resource for planning and booking a trip to Bergen and the surrounding area
  • design - should be visually engaging to inspire visitors, exploiting the wealth of stunning imagery available for the destination
  • content - must be concise and easy to understand (existing content needed to be consolidated and simplified)
  • mobile friendly - a responsive format to meet the growing demand for mobile-friendly browsing was a prerequisite

Results

The new www.visitBergen.com site went live in December 2015 and although still in its infancy, initial results achieved after 5 months are encouraging:

Bookings:  An overall increase in online bookings of 35% (compared to same time in 2015) has already been achieved. 

Content:  The addition of a wealth of new content, particularly new bookable activities to ensure that visitors now have a wider choice of options to suit their interests, has contributed to the healthy 35% growth in bookings.

Presentation & Design:  The site's tourism products have been brought to life, not only by investing in new imagery but by enhancing the design and presentation of the site's product lists.

Visibility:  Although a short term dip in visitor numbers was expected to occur immediately following the launch of a new site, a 7% growth in organic traffic compared to same time last year has already been achieved.

Keyword rankings:  The new site has now been elevated from its previous #5 ranking to its current #1 position on Google UK for their main 'Bergen' keyword , as well as achieving top 3 rankings for a range of highly competitive keywords including ‘Bergen tourist information’, ‘accommodation in Bergen’, ‘hotels in Bergen’, ‘things to do in Bergen’, ‘Bergen fjord cruises’, ‘Bergen maps’ and ‘travelling to Bergen’.

Client Testimonial

Gjertrud Coutinho, webmaster at the Bergen Tourist Board comments "Our goal was to increase sales on www.visitBergen.com and to inspire more visitors to come to Bergen.  We are very happy with the initial results achieved five months after the launch of the site and the impact that it has had on visitor numbers for our members. 

However, as is always the case with all digital platforms, the work will be ongoing.  We plan to continue to make improvements,  delivering even better content to increase conversion rates.  New Mind | tellUs has provided crucial SEO expertise as well as suggesting improvements to the site's design elements and we look forward to continuing our good relationship and achieving more success together."

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