Beatrix Potter 150th Anniversary Celebrations in Full Swing

15th August 2016

Categories: Our News

The new website created by New Mind | tellUs and NVG provides the Lake District and Cumbria with the all the tools necessary to celebrate what would have been the 150th birthday of one of the world's best loved children's authors, Beatrix Potter. 

Beatrix Potter is best known for her work as an author and illustrator but was also an accomplished business woman and award winning sheep farmer.  She left a legacy in her beloved Lake District which inspired some of her most famous books including The Tale of Peter Rabbit which has sold over 40 million copies since its publication in 1902.  She also painted and sketched the Lake District's landscapes.

Beatrix Potter was also the first author to license fictional characters to a range of toys and household objects which are still on sale today.  Later in life she turned her back on her literary works to pursue a career as an award winning sheep farmer.

Beatrix was also a major influence on the development of the conservation movement and helped to set up the National Trust.  When she died in 1943 she left 15 farms and 4000 acres of land to the organisation on the proviso that her favourite home, Hill Top at Sawrey was opened to the public and left unchanged. This was the forerunner for the National Trust's ownership and care of land in the Lakes today.

Cumbria Tourism is marking this special anniversary with a series of online initiatives.  The site features a dedicated Beatrix Potter page including a full biography, details on Beatrix as a business woman plus a fun filled programme of special events, activities and exhibitions, all taking place throughout this special year. 

The Discover Beatrix Trail has been created, including 18 iconic attractions which inspired her from Hill Top, her spiritual home, to Lindeth Howe, the holiday home where she wrote some of her most famous children's stories including Timmy Tiptoes and Pigling Bland. 

The region's businesses have also unveiled a birthday tribute film to celebrate her life and help to promote the Lake District to potential visitors across the globe.  The six minute 'day in the life' feature depicts a trip taking in some of the key attractions in a visually spectacular format which aims to inspire audiences around the world to come and see the area for themselves. 


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