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New Site for Durham Makes its Debut

6th September 2016

Categories: Our News

A striking new site for Durham is the result of a joint project between New Mind | tellUs and the in-house team at Visit County Durham.

Visit County Durham approached New Mind | tellUs with a brief to inspire the visitor through the use of integrated social media and video content, convert more browsers into visitors and support the newly launched Partnership scheme with a wide range of attractive promotional options and more opportunities for income generation.

Durham

The site, www.thisisdurham.com, has a bold and impactful design which supports regular thematic content changes and is certain to appeal to the destination’s target audiences. Auto-playing footage and inspirational imagery guides the visitor around themed sections and product categories, whilst sticky elements including social media, special offers, competition and e-newsletter sign up ensure that the site's key calls to action are prominent on every page.

Michelle Gorman, Managing Director at Visit County Durham, said: "The supported build of our new destination website saw the VCD in-house team work closely with New Mind | tellUs to develop a striking new website which will allow us to release its commercial potential and be an even stronger tool for converting interest in to visits."

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