Visit Eastbourne Site Rejuvinated to Broaden Appeal
9th September 2016
Categories: Our News
NVG's new fully responsive website for Visit Eastbourne, www.visiteastbourne.com has been launched, positioning the destination as one of the UK's favourite seaside resorts.
The bold new site incorporates Visit Eastbourne's redesigned branding, projecting an exciting and modern image to change perceptions of the resort, rejuvenate its image and broaden its appeal. Vibrant colours and striking imagery have been adopted to catch the visitor's eye and convince them that a short break in Eastbourne will leave them feeling 're-energised, refreshed and invigorated'.
The site aims to build in optimal flexibility for the Visit Eastbourne marketing team, with customisable graphics, colour options and new icons, all designed to fit with the destination's brand guidelines. NVG has introduced some exciting new functionality too including a full width header carousel incorporating an overlay for captions, plus pop-up images, a content slider and new page layouts for dynamic data and searches.
The launch of the new www.visiteastbourne.com site forms part of a major project involving the development of eight themed sites, created using NVG's Web-in-a-Box technology and a new Trails App to help visitors find their way around Eastbourne and the South Downs.
The new Eastbourne Resort App will be launched shortly to complement the site and help visitors find their way around the destination's attractions and events.
Tracey Drake, Marketing Manager said “We’re delighted with the new look responsive Visit Eastbourne website and its flexibility to adapt to our new branding. Coupled with our soon to be released Resort App, our visitors will soon have all the information they need for a great holiday, at their fingertips.”