New Mind | tellUs to Position Exeter as City Destination of Choice
17th January 2017
Categories: Our News
New Mind | tellUs is experiencing a run of success in the County of Devon with Visit Exeter being the latest destination to benefit from the company's tourism expertise and technology.
New Mind | tellUs has been working with Exeter since 2007. The destination's current website was developed in 2011 under the Heart of Devon brand identity. However the new site will feature Visit Exeter's new branding, positioning Exeter as a city destination of choice and reflecting the strengths of its product. Exeter's rich heritage and culture, high quality local food and drink, vibrant calendar of events and a strong connection to the surrounding Devonshire countryside and coast will be reinforced throughout the new site's content and structure.
A fully responsive site is a pre-requisite plus the ability for Visit Exeter to generate a revenue stream through business advertising and sponsorship of marketing campaigns. The new site will also feature blogs, TripAdvisor reviews and polling for the first time.
Catherine Hill, Tourism & Sport Manager at Exeter City Council comments: "We are excited to be working with New Mind | tellUs on the design and build of a new website for Visit Exeter. Their expertise and experience of working with visitor destinations will allow us to showcase Exeter’s fantastic tourism offer and to engage and inspire visitors."
The award of the new Visit Exeter contract to New Mind | tellUs follows the launch of a new county-wide site for Visit Devon plus recent new sites for the sub-areas of South Devon, Dartmoor, Plymouth and Dartmouth.