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A New Site for Exeter, a Small City that Packs a Big Punch

22nd June 2017

Categories: Our News

Visit Exeter's new website by New Mind | tellUs reflects the strengths of the city's product with its rich heritage and culture, high quality local food and drink, vibrant calendar of events, and a strong connection to the surrounding Devonshire countryside and coast. 

New Mind | tellUs has been providing tourism expertise and technology to Visit Exeter since 2007, developing  the previous destination site in 2011 under the Heart of Devon brand identity.  The new fully responsive site, is visually engaging, showcasing high quality images and video content to support Exeter's positioning as the city destination of choice.  The Visit Exeter team has exploited the city's tourism assets, populating the home page with a whole range of themed experiences, highlights and events to entice visitors, whatever their age and interests. 

Sophisticated search functionality makes it easy for visitors to explore the city, with a choice of list, map and grid views for search results delivering the optimum user experience and flexibility.  Visit Exeter is the first DMO to implement the new What's Nearby Map View functionality from New Mind | tellUs, aiding the trip planning process.  The site also features guest blogs, TripAdvisor reviews and polling for the first time.

A range of new income generating opportunities through business advertising and sponsorship of marketing campaigns have also been incorporated.

Catherine Hill, Tourism and Sport Manager at Exeter City Council said: "We are extremely proud of our city and all of its achievements.  We are delighted to have launched a brand and website that can help us showcase the exciting experiences on offer in Exeter locally, nationally and internationally."


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