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Surf, Rest & Play is the Message for New Poole Tourism Site

11th April 2018

Categories: Our News

Award-winning beaches & world-class coastline are the themes for Poole Tourism's new website and there's an abundance of inspiration for visitors to broaden their horizons and take precious time out in the 'coast with the most'. 

New Mind | tellUs added Poole Tourism to its extensive DMO portfolio last September when it secured a contract for a brand new commercially driven, responsive website. A more contemporary look and feel was needed, plus a functionality upgrade to incorporate some of the latest features and functionality available from New Mind | tellUs.

The destination has recently joined services with its neighbour, Bournemouth Tourism so the layout of the new Poole Tourism site has been inherited from the Bournemouth site for consistency, whilst retaining Poole's unique positioning and brand identity.

The site, www.pooletourism.com invites visitors to create their own unique adventure in Poole and explore its golden sands, glorious coastline and magical island hideaways, all brought to life using new larger, bolder imagery and video. Visitors can find out more about Sandbanks, the award winning Blue Flag beach (and millionaire's playground), its stunning natural harbour (the largest in Europe), perfect for water-based activities and its beautiful countryside and wildlife.

The promotion of Poole's tourism businesses is enhanced by the site's Featured Items, a new improved product page layout and more comprehensive content including social integration and more media options (images, video).

Melanie Campbell, Digital Engagement Officer of Poole Tourism comments "It’s great to have aligned the Poole Tourism website to the same system that is predominantly used by destinations in the UK and further afield. This allows us to share information better and puts us in an ideal position for future developments. New Mind | tellUs has been a pleasure to work with, especially our Account Manager Matt Bassett, they really understand the needs of travel industry providers and have guided us through the transition."

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