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Destination Conwy

Background

New Mind | tellUs was contracted by Conwy County Borough Council (Conwy CBC) for this prestigious project following a competitive pitch by five shortlisted suppliers.

The project involved the development of a suite of four tourism websites and the implementation of a kiosk interface for the county’s 6 tourism information points, all of which was complemented by the content generation and marketing services of tourism consultants, Honeypot Destination Marketing.

The Brief

Conwy CBC approached New Mind | tellUs with a detailed set of requirements:-

  • the new suite of websites should motivate visitors to discover the best of North Wales, beyond Llandudno and Conwy
  • the sites should be designed to exploit the growing demand for mobile browsing
  • tourism information should be more accessible to visitors, particularly in the remote areas of North Wales
  • the tourism team should have the ability to input and update information for both the entire suit of sites and the 6 tourism information kiosks in one central location
  • visitors should have access to real time, constantly updated information both at the planning stage and in-location
  • an intuitive CRM system should allow the tourism information team to improve the management of the visitor experience

The Results

New Mind | tellUs delivered a suite of four fully responsive tourism websites and the tourism information kiosk interface, all powered by our renowned e-tourism solution.

The main Destination Conwy site promotes the best of North Wales including the historic town of Conwy, the world heritage site of Conwy Castle and the area's coastal resorts of Llandudno, Colwyn Bay and Rhos-on-Sea. The official gateway village to Snowdonia, Betws-y-Coed and its host of activities are all featured as well as the County's language, music and cultural attractions.

A site dedicated to the peaceful villages of Hiraethog in the heart of North Wales and their surrounding stunning countryside positions the area as place to relax or get energised.  The Eating Out site provides a flavour of the foodie destinations of Conwy, complementing the recently produced Eating Out guide and utilising high quality imagery to tantalise the taste buds. Representing Conwy County as a centre for adrenaline-pumping adventure, the Mountain Biking themed site features comprehensive information on trails and facilities including downloadable maps and trail cards.

Conwy

The sites' extensive content has been collected, collated and written by tourism marketing specialists, Honeypot Destination Marketing.  The sites' copy is written in an up-beat, motivational style to compel visitors to explore the wealth of information on offer, plan a trip or make a booking. All of the material has been produced in dual language, meaning that both Welsh and English speaking visitors can get the most out of the sites.

A series of 6 46-inch tourism information kiosks help to improve access and boost the visitor experience all around the County.  Each kiosk has an internet connection and receives data direct from the New Mind | tellUs Destination Management System (DMS), as well as local travel information and weather feeds.Visitors are able to seamlessly plan their journey to the featured attractions, towns and villages by scanning a QR code, which sends a personalised itinerary direct to their mobile devices.

Based on the traffic statistics for the first six months following the launch, unique visitor numbers are expected to double during the first year.

Client Testimonial

Anthony Woodhouse of Conwy County Borough Council comments "This is an exciting project which ensures the sustainability of our tourism sites moving forwards.  The New Mind | tellUs e-tourism system is an all encompassing solution which allows our tourism team to better manage the tourism experience and make more information accessible than ever before to visitors to this beautiful part of North Wales."