Place Marketing Pro

Centralise your digital strategy and deliver a best-practice place marketing solution.

Place martketing solution for Manchester

The promotion of a destination involves speaking to a variety of different audiences - visitors, business people, investors, students and locals alike. Whilst the visitor website will focus on the leisure audience, there is also a need to address the business and investment offer that a destination can provide.

The ability to attract business events, conferences and inward investment is critical to the type of regeneration that many destinations are currently experiencing.

Traditionally, each of these audiences is addressed by different organisations, each employing a separate online solution. Using our e-tourism platform, you can centralise your online place marketing efforts, employing a single source for tourism, business and investment data, as well as addressing the natural crossover between audiences.

An excellent example of how this has been achieved is a recent project by Marketing Manchester. New Mind | tellUs was tasked with the development of an inspiring place marketing platform which will represent Greater Manchester as a place to visit, meet, invest, do business, study and live.

The project involved the creation of a suite of web sites designed to be the trusted source of information about visiting, investing, doing business and studying in the Greater Manchester region. The solution presents a bigger, more joined-up picture of Manchester, and offers both economy of scale and opportunities to cross-promote information.

The suite of Manchester web sites is an excellent example of our place marketing solution, read more about this project here.

Interested? Talk to us about your requirements, contact us.

This new platform provides us with the power and flexibility to promote Greater Manchester as the complete destination.

Sheona Southern, Marketing Manchester